People today communicate through multiple mediums and devices. People are also exposed to many marketing messages everyday, on chat, social media, websites, videos, images etc. These messages have an impact on awareness, opinion, decision making, loyalty and advocacy of audiences.
Organizations must reach their audience segments across mediums and platforms to continue being relevant. Intense advertising, bursts of campaigns on social media and calling databases are short term and costly mistakes. These activities tend to drive people away.
Organizations must have the capability of integrated marketing communication i.e. delivering relevant marketing messages on multiple mediums and formats. The same message has to be optimized for social media, search engines, websites, forums / communities etc. Only then can organizations deliver their message effectively and expect results.
More importantly marketing messages have to be designed for audience segments that differ in age, location, education, language, socio-economic realities and even their approach to decision making.
P2S has delivered phenomenal results through Integrated Marketing. We have also kept our clients away from possible issues and made contingency plans.
P2S Information Systems Pvt. Ltd.
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P2S stands for Problems 2 Solutions. We believe Communication Unlocks Value. P2S has been in the business of Digital Transformation and Communication for many years. Connect with us for our unique perspective.
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